Ux Design For Airline App

How to design airline experience — case study

'X-Air' — You handle the business, we handle the travel

About

Our client, Consolidated Air® to start navigating their competitive advantage by utilizing new technologies such as AI, ML and blockchain among others for Business Class Travelers. They want to provide the best air travel experience through excellent interaction design. They reached out to us, Aura design team, to implement Enhanced Interaction Experience Initiative (EIEI).

About Consolidated Air®

Consolidated Air® has become the fastest growing air conglomerate in the 21st century due to their extraordinary business acumen, technical chops and big brains . They have already improved and streamlined everything possible via spreadsheet, technical planning and computer code.

Team: 'Aura Design' (5 members)

My Role:

Second a ry Research, sketch Ideation and conceptualization, storyboarding, Brand design, UI design, Rapid Prototype, BMC, Implementation proposals

Objective

Consolidated Air® needs deliverables that demonstrate how the new experience will look and feel. The experience design must include three touchpoints as follows:

One needs to be an AI/ML powered agent,
One needs to be a physical touchpoint and
One needs to be a digital canvas.

Research

Interviews

Secondary Research summary

In personal entertainment: VR, Movies/games, Retro games, Surround sound
Primary desires of customer <24yrs age is Inflight wifi, 25–44yrs age is timely notification, 45+ is attentive cabin-crew
Smart phones for flight attendants to check emails, manuals, shift checkin, seat assignment, real-time feedback to company
Technology: NFC for mobile payment, Facial Recognition for check-ins, luggage tracking, AI assistant for customer service

Insights and Opportunities areas

Flying provides time to focus on needs (sleeping, reading, working…)
Travel for business is rhythmic — based on experience, travelers have developed habitual behaviors. They rely on consistency.
Business flyers are traveling as an extension of work, efficiency in the process is key.

How might we…

1. amplify traveller focus by promoting an individual experience to eliminate distraction?

2. maximize the traveller sense of efficiency by providing stability across the experience of travel?

3. increase feeling of value and recognition by personalizing experience of travel?

Journey — Our major focus remains a) At the airport and b) On the plane

Ideation

From our How Might We's and Design guidelines, we came up with more than 50 different ideas that focus around business traveler. From the travel experience strategy, testing sketch prototypes with Consolidated Air® (client) and impact-effort matrix, we narrowed down to a few potential ideas.

Sketching 50 ideas based on 3 design guidelines — Focus, efficiency & personalisation

Developing ideas

Wireframes

Video storyboard

Our preliminary storyboard informed our final video; telling the story of a working professional who, after receiving a last minute invitation to present at a conference was helped through the process of travel by X Air.